Michelle Lee

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Michelle Lee

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Creating Photos That Feel Like Our Brand with AI

I start with references rather than a perfect prompt. My workflow combines Midjourney for the photographic style with GPT for targeted fixes and recurring characters.

Oct 18, 2026

AI / Photography / Workflow

AI-generated brand photograph of a smiling woman talking on a phone outdoors.

It Started with a Favor: Could You Make a Logo?

Making logos for friends grew into working with student founders and small businesses. How those early requests shaped the way I approach brand design.

Oct 18, 2026

Branding / Startups / Design Career

Two people posing together indoors

The Logo Looks Dated. Do We Need a Rebrand?

A dated logo can spark a rebranding conversation. But before changing how your brand looks, it helps to understand what actually needs to change—and why.

Oct 17, 2026

Branding / Startups / Design Career

Mycle launch screen on a phone held over a table

Turning My Workflow Into a Tool Others Can Use

I built and released Prompt Studio, a tool that captures the workflow and formula behind how I create my results. It is designed so that anyone, regardless of language, can produce a consistent style and turn ideas into prompts without spending time figuring out how to phrase them.It started as a small experiment. I was exploring vibe coding with Claude and tried automating parts of my own workflow. At some point, it shifted into something I wanted to fully build and deploy, so I spent the time to make it usable beyond just myself.

Apr 7, 2026

AI / Workflow

AI-generated woman in white in a mountain setting

How To Make AI Fantasy Films with Consistent Style

I like action films with creatures in them, and lately I’ve been deeply into wuxia webtoons. Naturally that interest started bleeding into my experiments with AI video. I began making short teaser-style storytelling clips and posting them to a new Instagram account.Because this is mostly something I do for fun, I decided to stay consistent with a mood I personally enjoy: vintage fantasy. Over time the account started to feel like a small world with its own tone and atmosphere.While working on these clips, I realized that two things matter most: maintaining a consistent visual mood, and making sure the same characters can appear repeatedly. This post is a short breakdown of how I approach both.

Mar 15, 2026

AI / Film / Motion

AI-generated fantasy traveler in a red robe and wide hat

Crafting 2D Illustration Animations with AI

How effectively can AI implement illustrative animation?Compared to transforming live-action footage into video, AI-driven motion graphics based on illustrations are inherently more difficult to achieve. The "motion graphics" discussed here go beyond simple character walks or rotations; it refers to applying dynamic movement to complex, hand-drawn styles.

Feb 17, 2026

AI / Animation / Motion

Red headphone character animation on pink background

Proving a Brand Direction Beyond the Product

Building a New Brand Channel in an Ambiguous Area

Mar 13, 2025

Branding / Marketing / Social Media

OP.GG Instagram profile and branded posts

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© Michelle Lee, 2026