OP.GG
OP.GG started as a League of Legends stats website in 2012 and has since expanded into various gaming-related fields, including game content, online communities, duo search services, and online game tutorials, aiming to become an all-in-one service for gamers.
The OP.GG Branding Team led the rebranding project with the mission of unifying fragmented service brands into a single identity, shifting OP.GG’s brand perception from a simple stats site to an all-in-one platform for gamers, and establishing a competitive brand image in the global market.
Team: Michelle Lee, Jiyea Choi, Jipyo Hong, Youngjin Choi
Brand Identity
Character Design
Gaming
Unified Ecosystem
Transformed 7 fragmented service identities into a singular, powerful brand system, evolving OP.GG from a search tool into a holistic gaming platform.
157%
Social Growth
A cohesive visual language led to a 157% increase in Instagram followers, significantly boosting organic community engagement.
15%
Community Resonance
Achieved a 15% usage rate for the new brand emoticons within the OP.GG community, proving the design’s successful integration into user culture.
4X
Strategic Collaborations
Successfully launched dual character-driven influencer collaborations, expanding the brand’s reach into new lifestyle and entertainment territories.
Platform Evolution
Shifted the brand paradigm from a "data search tool" to an "all-in-one gaming ecosystem," increasing market authority and user retention.
"Our challenge was to make all the various service brands hidden within the game analytics service visible at the same level and to enhance OP.GG's master brand power by uniting the scattered service brands into one identity."
"OP.GG Geeks is OP.GG’s original character universe inspired by games and the everyday lives of gamers. It became a platform for expanding the brand through merchandise and collaborations with influencers."
