Mycle Engineer Jacket
A tribute to the neighborhood artisans—mechanics who define their craft through consistency and grit. Inspired by the classic chore jacket, this collaboration prioritizes on-site utility with snap-button details and a refined silhouette. Fully crafted in Korea, it is designed not just to be worn, but to age alongside the technician, eventually becoming a personal uniform.
Collaboration: VDR
Campaign
Apparel Design
Car Service
20%
Revisit Impact
Elevated the customer experience through a professional identity, driving a 20% increase in the Revisit Impact Score (from 6.4 to 7.7)
2X
Social Engagement
Achieved a 0.38% engagement rate on mega-influence channels—doubling the performance of average celebrity-driven advertisements.
From Worker to Master
Redefined the perception of field engineers, shifting the brand narrative from "mechanical labor" to a celebration of craftsmanship and mastery.
"Partners onboarding with Mycle are required to uphold a defined set of standards to deliver a consistently high level of service to customers. Moving beyond the perception of these standards as mere obligations, the uniform jacket campaign was conceived to foster alignment as a brand alliance—one that shares values, attitudes, and pride in the work."
"VDR values materials that age with use, craftsmanship, and respect for labor.
Mycle shares this view, treating vehicle repair as responsible, care-driven work rather than a transaction. This shared philosophy became the foundation of a collaboration. The project was initiated through direct cold outreach and led from proposal to execution, evolving beyond a single product into a value-driven partnership."
