Built a consistent brand around “Love my vehicle,” connecting Mycle’s car-care app and repair shops through a shared visual identity.

Custom workwear for Mycle partner mechanics, created with Korean heritage brand VDR to reflect their craft and strengthen a shared identity.

Expanded OP.GG’s identity beyond League of Legends stats, building a “Gamers Universe” through illustration, characters, and a shared visual language.

Personal experiments in AI-generated imagery and animation, exploring characters, imagined worlds, and visual storytelling.

Redesigned OP.GG’s login and navigation, bringing multi-game stats into a clearer, more connected experience aligned with the brand.

An OP.GG × T1 apparel collaboration inspired by Faker’s “Hide on Bush” persona, featuring Bushy—a character created for an internal team uniform.

Designed the collaboration collection and directed “Passion,” an interview-led campaign connecting Jeon YJ’s story with OP.GG’s message of new beginnings.

A modular corporate identity that expresses individual and team personalities within a shared graphic system.

A circus-themed booth bringing OP.GG’s playful identity to the LCK Finals. Premium subscriptions grew more than fourfold during the event.

Designed packaging with friendly illustrations for Mycle’s signature scent, created to leave a pleasant memory after each service.

A commemorative T-shirt translating ten years of Mycle’s history into a collection of graphics.

As MarqVision’s first designer, built the brand’s visual foundation and extended it across the product, website, and global campaigns.