Rebuilding a fragmented automotive platform into a cohesive, trustworthy brand. By establishing a rigorous visual system and the "Love my vehicle" slogan, we unified Mycle’s identity across all digital and physical environments.

Custom heritage workwear for Mycle partner mechanics, created in collaboration with a Korean brand rooted in American-style craftsmanship.

OP.GG began as a League of Legends stats site. “Gamers Universe” reframes it as a unified, all-in-one ecosystem—expanding beyond a single title to serve gamers across multiple games and experiences.

An ongoing personal series where AI is the canvas and prompts are the brush. I explore storytelling through surreal imagery and animation, venturing into worlds unconstrained by traditional graphics. This project is a testament to the power of generative AI in realizing fantastical visions.

Redefining the core user journey through a seamless authentication and navigation overhaul. By re-architecting the menu around direct-access behaviors and integrating multi-game stats into a single, brand-aligned interface, we bridged the gap between utility and identity.

A collaboration between OP.GG and T1 inspired by Faker’s iconic persona. Featuring 'Bushy,' a character symbolizing patience and hidden strength, the collection was launched as an internal uniform to strengthen team solidarity. It successfully bridged the gap between gaming mechanics and corporate resilience, becoming a hallmark of OP.GG’s internal branding.

A strategic collaboration celebrating the synergy between a legendary esports icon and OP.GG’s brand DNA. I oversaw the product collection design and directed the "Passion" campaign, featuring an interview-style video series. The project delivered a powerful brand message of "new beginnings," strengthening OP.GG’s cultural presence within the global esports community.

A brand identity project celebrating autonomy and creativity within OP.GG. I developed a modular graphic system where individual team identities function as complementary puzzle pieces. This initiative provided a scalable framework for diverse communication, encompassing everything from conceptual discovery to the deployment of global brand guidelines.

At the LCK Finals, OP.GG operated a circus-themed booth to promote its new premium subscription, designed within a Mongolian-style tent on a limited budget to reflect the brand’s identity of “joy for players.” The booth attracted one of the longest lines at the venue, went viral among fans, and earned praise from LCK officials. Premium subscriptions rose by over 4X during the event.

To celebrate Mycle’s 10th anniversary, I designed a T-shirt incorporating key moments and themes from the brand’s ten-year history. Mycle’s decade-long journey has been truly exciting, and this design highlights and celebrates that remarkable story.

An AI-driven SaaS powerhouse headquartered in LA and Seoul, MarqVision automates counterfeit detection across 100+ global marketplaces. As the brand’s first designer, I established the visual foundation from the ground up—defining core design principles and scaling a cohesive identity across the product, web, and global campaigns.